The Art of the Scarf

For some connoisseurs of fashion and art, the name Giuseppe Menta is a familiar name, but for most, I suspect, he is not.  It is a privilege, therefore, to present this highly accomplished designer in the field of textiles to you.   

From his hub in Como, a picturesque place not far from Milan in northern Italy, Giuseppe Menta has worked with textiles for more than thirty years.  As a perfectionist, he has striven to have the best production methods that work in tandem with traditional, tried and true ways of handling fibers.  His keen eye for design, teaming that unique color with that perfect design, be it a solid hue or one of his signature prints, is what makes Giuseppe Menta a standalone textile designer. Hermes, Dior, Gucci, Armani, Versace and Calvin Klein, are but a few of the top fashion houses that have sought him to create luscious fabrics for their collections.    

An unwavering dedication to a complex and challenging field has earned Giuseppe Menta a reputation his rivals can only dream of.  His expertise in working with such natural fibers as silk, cashmere, wool, and others, caught the attention of the fashion press very early on.   Television too produced specials on his work, while cultural institutions around the world displayed his exquisite textiles for others to see and appreciate. 

The Italian Collection is truly proud and thrilled to be the one to launch a new and vibrant collection of scarves and wraps under the name of Menta.  Homing in on unique talents, Giuseppe Menta has lovingly created and curated an array of scarves that will instantly transform and flatter.  I deem the scarf as one of the most accessible accessories; it will update your wardrobe ever so effortlessly, and also give you that rare opportunity to reinvent your style and character.  And you have so many options.

Oversized, yet delicate and feminine, these truly exquisite scarves come in the softest silks, and warm cashmere.  Some are in solid tints, in champagne, sand, greys and corals, all hues that are a magnificent expression of the designer’s innate understanding of color.  Others are multicolored, like Concert, made in a luxurious organza silk, perfect for a dramatic effect and that wow-factor! 

 

Then there is “Light Silk”, another one of my favorites, a black and white piece that strikes the perfect balance between texture, color and design.   

A reporter for Style, a section on fashion in the Financial Times, wrote that scarves were an underperforming category last year as people preferred to focus on other accessories, like shoes and handbags. The trend towards scarves is, therefore, a marked shift from previous times, perhaps because we have begun to see what a great transitional piece a scarf can be.  You can buy a statement piece and wear it from summer right through to winter.  

Menta’s art of the scarf is truly worthy of your investment!

Myriam