What is Bon-Ton?
Posted by Myriam
What is Bon-Ton?
What do Jacqueline Kennedy, Audrey Hepburn, Grace Kelly and Tilda Swinton have in common? Certainly, each one of these iconic ladies has striking beauty, but what makes them stand out is that they have innate “bon-ton”; a style rich in graciousness, refinement, elegance and femininity. They are true first ladies!
While it is not at all my intention to provide a history of the origins of bon-ton, a term we seem to have borrowed from the French, it is worth mentioning that etiquette manners and social behavior dates back to 16th century. Galeazzo Florimonte, a bishop was the first to write a tome on the subject. After him came, Father Giovanni della Casa, another member of the clergy, who was so inspired by the work of the bishop that he penned his own discussion on civility. Published in 1558, this most celebrated literary work, roughly translated as “Customs and Manners by Galateo” greatly influenced behavior in the palaces and courts throughout Europe. Today the Italian term “galateo”, like its French counterpart, “bon-ton” refers to a code of politeness, and to gracious living. It also refers to a fashion style born in the 1940s and 1950s respectful of two guiding principles, high-class and femininity. Just think of Audrey Hepburn donned in Givenchy?
In these two principles, we, at The Italian Collection are deeply committed as our collection will show. Instinctive understanding of color and design, plus a strong knowledge of materials perfectly describes Nicola Luccarini; an artist and designer whose cashmere line is a testament to femininity. Nicola’s capes and coats will enhance your look beyond expectations! The impeccable leather bags by Gattinoni, classic, yet so modern, will more than satisfy that innate desire to be stylish and different. And with the labor-intensive, top-notch leather belts by Roberto Pansa for San Giorgio, you will give the edge to your multilayered look this season.
In all our products, high-class and femininity prevail, but what distinguishes them is an extraordinary, simple-seeming beauty that is achieved by a rigorous, hands-on craftsmanship and well-thought-out-detailing. It is in this elegant, simple beauty, that we find the hallmark style inherent in the works of our distinguished group of designers. Truly great design seems effortless; but actually it is one that evolves from painstaking effort and a lifetime of skill.
In an age in which many consumers, especially those of luxury goods, are growing increasing skeptical, if not distrustful, of global, high-end brands, we at The Italian Collection feel that we satisfy the urge for artisanal, one-of-a-kind craftsmanship. Are our items worth the investment? Compare us with others, and see for yourself.
Myriam
