Seth Godin, marketing guru, academic and a prolific writer knows something about branding. One of his wee blogs got our attention. He suggests that “ubiquitous distribution is overrated; exclusivity is underrated; scarcity creates value”. A bit of a mouthful, but simply put mixing luxury and commodity is rather risky.
https://www.theitaliancollection.com/wp-content/uploads/2019/02/fb_M-X-TIC-26.png 315 850 Myriam & Cristina https://www.theitaliancollection.com/wp-content/uploads/2018/02/logo-TIC.png Myriam & Cristina2019-03-11 14:54:282019-03-15 22:11:29Mixing Luxury and Commodity is Risky Business!
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