Claudia Franco is the consummate artisan. Her work is her life; it is an expression that emanates from her soul, heartfelt in every way.
She works tirelessly pushing boundaries to achieve what resonates with her most – beauty in harmony. A glance at “donna farfalla” convincingly shows her deep understanding of colour and how its myriad of shades can make us flutter.
Claudia pondered on the butterfly’s short life, and allowed her mind’s eye to capture hues that she felt would best convey each stage of the insect’s earthly presence. The neutral background, quite deliberate, gave her the freedom to play with contrasting colours mixing just the right tints so as to attain enough warmth to highlight the platinum. And, uniting all these elements is the protagonist herself, whose endearing facial expression makes us want to drape it tightly around us.
From our point of view, Claudia’s work shows such rare beauty, and we feel privileged to be her digital world platform.
About the Designer
“I am the daughter of immigrants from Lecce, simple people, tireless workers blessed with the gift of love and living with love.” This is how Claudia Franco, designer and creative director of her namesake brand Claudia F introduces herself.
She has a reserved pride veiled by a certain melancholy and mystery. Her beauty is subtle, her behaviour is poised, even noble, and her mane of dark hair coupled with exalting dark eyes reveals her southern Italian origins.
Claudia’s story, however, does not begin in Italy, but in the Black Forest where she draws her first breath. At six months of age her parents leave Germany to reunite with the family in Apulia. As a child Claudia spends much time with her beloved aunt, a seamstress who teaches her how to sew, embroider and crochet on textiles that soon become her passion.