Claudia is a striking beauty! Her sense of style, grace and poise, and an aura of peace immediately put you at ease.
It is with this same sense of self that she embarks on her creative journey; a journey that began in southern Italy where she was seduced by the beauty of the region Apulia.
Her mastery of colour, an ability to sense the right shade, the right tone, is no accident. It runs in her veins; an innate skill informed by the cerulean sea, the local stonework, the olive trees, and the hues of antiquity that abound throughout Italy.
The featured scarf “Pennellate Azzurre” shows off Claudia’s understanding of colour tone bringing together shades of blue that blend beautifully together just like the notes of a musical symphony. A delightful mix of brush strokes and a colour palette that will never date, Claudia’s silk canvas inspired by the dawning of a new day and the sea’s changing hues is one to keep forever and a day.
About the Designer
“I am the daughter of immigrants from Lecce, simple people, tireless workers blessed with the gift of love and living with love.” This is how Claudia Franco, designer and creative director of her namesake brand Claudia F introduces herself.
She has a reserved pride veiled by a certain melancholy and mystery. Her beauty is subtle, her behaviour is poised, even noble, and her mane of dark hair coupled with exalting dark eyes reveals her southern Italian origins.
Claudia’s story, however, does not begin in Italy, but in the Black Forest where she draws her first breath. At six months of age her parents leave Germany to reunite with the family in Apulia. As a child Claudia spends much time with her beloved aunt, a seamstress who teaches her how to sew, embroider and crochet on textiles that soon become her passion.