Claudia Franco, creative director of her namesake brand Claudia F is a consummate artisan whose silk scarves and wraps represent life, experiences, journeys, and in some cases an ode to Nature herself.
With oversized “Donna Farfalla” or “Lady Butterfly”, Claudia F pays homage to her muse Mother Nature. She depicts the butterfly’s brief existence through a kaleidoscope of colours, each a different stage of the insect’s earthly presence. The deliberate neutral background gives the artisan freedom to play with contrasting colours mixing just the right tints so as to highlight the platinum.
Uniting all these elements is, of course, the protagonist whose endearing facial expression invites us to drape her around us to create a vision of elegance and style. Indeed, Claudia F’s eye-catching woman’s silk scarf makes for a gorgeous evening wrap or a daytime splash of colour.
About the Designer
“I am the daughter of immigrants from Lecce, simple people, tireless workers blessed with the gift of love and living with love.” This is how Claudia Franco, designer and creative director of her namesake brand Claudia F introduces herself.
She has a reserved pride veiled by a certain melancholy and mystery. Her beauty is subtle, her behaviour is poised, even noble, and her mane of dark hair coupled with exalting dark eyes reveals her southern Italian origins.
Claudia’s story, however, does not begin in Italy, but in the Black Forest where she draws her first breath. At six months of age her parents leave Germany to reunite with the family in Apulia. As a child Claudia spends much time with her beloved aunt, a seamstress who teaches her how to sew, embroider and crochet on textiles that soon become her passion.