A lady in every sense of the word, Claudia Franco creative director of Claudia F is passionate about a craft that gives her the freedom to transform reams of pongee silk into eye catching scarves and wraps that give a lifetime of joy.
“Fiori Viola” or “violet flowers” is a breathtaking silky accessory that bathes you in rich colours adding a touch of elegance to that blazer, or sheath dress, or any other combination of clothing you dare to match her with. You will find she is extremely versatile!
A colour that once upon a time was the purview of nobility it matches beautifully with shades of pink and rose, even dark greens. So why not tie it loosely around your neck to channel that chic look championed by Grace Kelly.
About the Designer
“I am the daughter of immigrants from Lecce, simple people, tireless workers blessed with the gift of love and living with love.” This is how Claudia Franco, designer and creative director of her namesake brand Claudia F introduces herself.
She has a reserved pride veiled by a certain melancholy and mystery. Her beauty is subtle, her behaviour is poised, even noble, and her mane of dark hair coupled with exalting dark eyes reveals her southern Italian origins.
Claudia’s story, however, does not begin in Italy, but in the Black Forest where she draws her first breath. At six months of age her parents leave Germany to reunite with the family in Apulia. As a child Claudia spends much time with her beloved aunt, a seamstress who teaches her how to sew, embroider and crochet on textiles that soon become her passion.