Well, here we are at the start of another New Year! Perhaps some of us have made a few new year resolutions, while others decided that to make them is an exercise in futility.
As for us at theitaliancollection.com, while we do not succumb to the folklorish tradition of making resolutions, we have pondered what we would like to achieve these coming twelve months.
Cristina and I at T I C have given a lot of thought to reducing our global footprint. Given that our planet is under siege from climatic conditions, over population, and finite resources, it seems wise to think, especially as a business, about how we can consume less and be more mindful about new and existing possessions.
We in Italy come from a culture that treasures the old. As children, we were taught to be respectful of our grandmother’s embroidered cushions, her cutlery and her fine china. We embrace the traditions of handing down. Giving family heirlooms their rightful place speaks to us and lets us hold onto those we love even though they may no longer be with us.
When Cristina and I started the journey of selling online, we had those traditions in mind as we rallied behind artisans who carry on these respectful, time honoured values. Our artisans bring front and centre the idea of less is more with their one-of-a-kind, hand-made creations. They create with timelessness in mind, naturally upcycle and conserve precious material in their small shops, and are creating their works for customers who are sustainers and traditionalists by nature as opposed to capricious consumers.
At theitaliancollection.com, we realise that although we play a small part, we can still add value and help our planet by educating and encouraging a different kind of consumer behaviour. What is the real value of a purse purchase from a big box store versus a handmade handbag from a small shop in Milan’s leather district? What if the scarf gift received at Christmastime had been hand painted silk instead of industrial knit? How long will you keep, and who in the next generation will be gifted, a hand beaded necklace made in a workshop that dates back to 1944? Our purchases should be more than just commodities and empty transactions.
So what do we hope to achieve in 2018? We hope to encourage more recognition of value…value of what we have, value of what we keep and value of what we purchase. We also hope we can help you make 365 changes and write 12 new chapters connecting you with the joy, happiness and beauty within.
Myriam and Cristina